Cryptocurrency exchanges now qualify for Microsoft's Audience Ads network, expanding ad placement options beyond search. Here's what eligible advertisers need to know.
Microsoft has extended advertising eligibility for cryptocurrency exchanges, allowing them to run Audience Ads in all markets where crypto advertising is currently permitted. Previously limited to traditional search placements, this expansion opens new inventory and audience targeting options for compliant exchange operators.
The update modifies Microsoft's advertising policies to permit cryptocurrency exchanges to access Audience Ads across its network, not just in search results. This is a significant shift because it moves crypto advertising from a narrow channel into Microsoft's broader ecosystem of audience-based placements.
New ad inventory means new audience reach. If your exchange qualifies, Audience Ads give you access to users across Microsoft's network based on their interests, behaviors, and demographics, not just search intent. This diversifies your customer acquisition beyond search and can unlock higher volume at competitive costs.
If you operate in an approved crypto market and meet Microsoft's compliance requirements, audit your current account settings and reach out to Microsoft Ads support to enable Audience Ads. Your account manager can confirm eligibility and help set up new campaign structures to leverage this expanded inventory.
Source: Search Engine Land, June 5, 2026.
Only cryptocurrency exchanges in markets where crypto advertising is already permitted by Microsoft, and only if they comply with Microsoft's updated advertising policies. Your compliance status determines eligibility.
Audience Ads run across Microsoft's broader network beyond search results, reaching people based on audience targeting rather than keywords. This expands where your crypto ads appear compared to traditional search-only placements.
Yes. You must ensure your exchange meets Microsoft's current compliance requirements for crypto advertising in your market. Contact your account manager or check Microsoft's advertising policies page to confirm your eligibility.
No. The expansion only applies in markets where Microsoft already permits cryptocurrency advertising. Availability varies by region and is determined by local regulations and Microsoft's policies.